# Reputation Management

Your online reputation matters. The **Reputation Management** module in Drip CRM helps you collect, monitor, and respond to customer reviews — boosting credibility and attracting new business.


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## ⭐ Collect Reviews

* Send automated review requests via **SMS** and **email** after appointments or purchases.
* Personalize messages with the customer’s name.
* Direct customers to leave reviews on platforms like **Google**, **Facebook**, or your website.


:::tip
***Tip****: Automate review requests with a workflow so every completed appointment triggers a review request automatically.*

:::


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## 📊 Monitor Reviews

* See all collected reviews in one dashboard.
* Track average star rating over time.
* Filter reviews by source (Google, Facebook, etc.).


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## 💬 Respond Quickly

* Reply directly to reviews from inside Drip CRM.
* Get notified of new reviews instantly.
* Flag negative feedback for internal follow-up.


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## 📌 Example Use Case

A dental practice sets up an **appointment follow-up workflow**:


1. Appointment marked as *completed*.
2. Drip CRM sends an SMS:  
   “Thanks for visiting! Could you share your experience? [Google Review Link]”
3. Positive reviews flow in, improving their online ranking.


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## ✅ Next Step

A strong reputation builds trust, but you also need to measure results. Continue to **Core Modules → Reporting & Analytics** to see how to track ROI and performance inside Drip CRM.


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Would you like me to draft the **Reporting & Analytics page** next, so your Core Modules are nearly complete?