# Native Integrations (PayFast, Google, WhatsApp, etc.)

Drip CRM comes with built-in integrations for the most important tools your business already uses. These native connections allow you to sync data, capture leads, and process payments seamlessly.


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## 💳 Payments

* **PayFast** (South Africa)
  * Accept one-time and recurring payments in Rand (ZAR).
  * Connect PayFast under **Settings → Payments**.
  * Supports subscription billing and once-off invoices.
* **Stripe**
  * Accept global payments in multiple currencies.
  * Ideal for online courses, memberships, and international services.


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## 📧 Email & Calendar

* **Google Workspace**
  * Sync Gmail and Google Calendar.
  * Ensure your Drip CRM calendar avoids double bookings.
* **Microsoft Outlook**
  * Sync Outlook email and calendar.
  * Unified scheduling across your team.


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## 📱 Messaging & Social

* **WhatsApp**
  * Send and receive WhatsApp messages directly inside Conversations.
  * Requires number verification during setup.
* **Facebook & Instagram**
  * Capture leads from Facebook Ads Lead Forms.
  * Manage Messenger and Instagram Direct messages in the Conversations inbox.


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## 📊 Ads & Tracking

* **Facebook Ads**
  * Sync leads directly from ad campaigns into your CRM.
  * Track cost per lead and campaign ROI.
* **Google Ads**
  * Import leads directly into CRM.
  * Attribute revenue to ad spend for ROAS tracking.


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## 🔗 How to Connect


1. Navigate to **Settings → Integrations**.
2. Select the integration you want to connect.
3. Follow the on-screen authentication process.
4. Test the connection to ensure it’s working.


:::tip
***Pro Tip****: Start with your payment and messaging integrations first — they have the biggest impact on daily operations.*

:::


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## ✅ Next Step

Native integrations cover the essentials. To go further, explore **Integrations → Third-Party Connections** to connect Drip CRM with thousands of other apps using Zapier or Make.