Forms & Surveys

Forms and surveys in Drip CRM let you capture customer data, collect feedback, and qualify leads β€” all while syncing responses directly into your CRM.


πŸ“ Forms

Forms are perfect for lead capture, bookings, or onboarding.

Features

  • Drag-and-drop builder with fields for text, email, phone, dropdowns, and checkboxes.

  • Add custom questions for your industry.

  • Embed on your website, funnel, or landing page.

  • Auto-tag contacts when they submit a form (e.g. Web Lead or Consultation Request).

Pro Tip: Pair forms with automations so every new submission triggers a welcome SMS or email sequence.


πŸ“Š Surveys

Surveys are ideal for collecting more detailed responses.

Features

  • Multi-step surveys with progress bars.

  • Conditional logic (show/hide questions based on answers).

  • Export results for analysis or reporting.

  • Store all answers inside the contact’s profile for context.


πŸ”— Integration with CRM

  • Every submission automatically creates or updates a contact record.

  • Responses are stored in the contact timeline.

  • Tags and Smart Lists update dynamically based on survey answers.


πŸ“Œ Example Use Case

An accounting firm uses a pre-onboarding form that asks:

  • Business type

  • Company size

  • Services needed

Based on the answers, contacts are tagged as Startup, SME, or Enterprise, and routed into tailored nurture workflows.


βœ… Next Step

Forms and surveys capture data β€” now let’s turn those details into scheduled meetings. Continue to Core Modules β†’ Calendars to learn how to automate bookings and reduce no-shows.