# Campaigns

The **Campaigns** module lets you send SMS, email, and voicemail campaigns at scale. Whether you want to broadcast a message to thousands or run a drip sequence over time, Drip CRM makes it simple.


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## 📢 Types of Campaigns

### SMS Campaigns

* Send bulk text messages with personalization (e.g. `Hi {{contact.first_name}}`).
* Schedule messages in advance or send instantly.
* Track delivery rates and responses.

### Email Campaigns

* Create newsletters, promotions, or nurture sequences.
* Drag-and-drop email builder with templates.
* Use automations to drip emails over days or weeks.

### Ringless Voicemail Drops

* Leave a voicemail directly in the customer’s inbox without ringing their phone.
* Useful for promotions, reminders, or announcements.


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## 🛠 Creating a Campaign


1. Go to **Marketing → Campaigns**.
2. Choose the channel (SMS, Email, Voicemail).
3. Select your audience (entire list, tags, or Smart Lists).
4. Write your message or use a template.
5. Schedule or send immediately.


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## ⚖️ Compliance

* Always follow POPIA and anti-spam rules.
* Only message contacts who have opted in.
* Include unsubscribe options in email campaigns.


:::tip
***Tip****: Use tags and Smart Lists to target campaigns more precisely. Better targeting = higher engagement and fewer complaints.*

:::


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## 📌 Example Use Case

A fitness studio sends a **4-part SMS campaign**:


1. Day 1: “Welcome to our 7-Day Challenge!”
2. Day 3: Tip of the day + link to booking calendar.
3. Day 5: Client success story to build trust.
4. Day 7: Special offer to join as a full member.


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## ✅ Next Step

Campaigns help you reach many customers at once. Next, we’ll cover **Core Modules → Reputation Management** so you can build trust with automated review requests.