API & Webhooks

Drip CRM includes an open REST API and webhooks so you can connect the platform to custom apps, reporting systems, or third-party services without relying only on Zapier or Make.

🔑 API Access

Authentication

  • Access requires an API key.

  • Find your key under Settings → API Key in your Drip CRM account.

Endpoints

Some common API endpoints include:

  • Contacts – create, update, or fetch contacts.

  • Opportunities – manage deals and pipelines.

  • Workflows – trigger automations programmatically.

  • Campaigns – send or schedule messages.

📌 Full API reference is available inside your Drip CRM account (Settings → API Documentation).

🔔 Webhooks

Webhooks let Drip CRM notify your system in real time when events happen.

Supported Events

  • New contact created

  • Contact updated

  • Form submitted

  • Appointment booked or canceled

  • Opportunity stage changed

Setup

  1. Go to Settings → Webhooks.

  2. Enter your webhook URL (where Drip CRM will send data).

  3. Select which events you want to listen for.

  4. Test the webhook to confirm delivery.

📌 Example Use Cases

  • CRM to ERP Sync: Push new Drip CRM contacts into your internal ERP system via API.

  • Slack Alerts: Fire a webhook to Slack whenever a high-value lead is created.

  • Custom Dashboards: Use API endpoints to pull live CRM data into a BI tool like Power BI or Tableau.

⚠️ Best Practices

  • Always secure your webhook endpoints with authentication.

  • Handle retries gracefully — webhooks resend if delivery fails.

  • Monitor API usage to stay within rate limits.

✅ Next Step

Integrations are complete! Next, move into Advanced Features to explore white-label customization, AI tools, and membership/course management.