# Tags

**Tags** allow you to group contacts into flexible categories for targeting and organisation. Tags work like “lists” in other marketing platforms — but are more versatile since a contact can have multiple tags at once.

Tags can represent:

* A **brand** (e.g., Brand A, Brand B)
* An **industry vertical** (e.g., Car, Insurance, Loan)
* A **source** (e.g., Google Ads, Referral, Affiliate)

The main function of tags is to **narrow down the audience** a campaign will send to.


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## Viewing Tags

* Go to **Contacts > Tags** in the sidebar.
* The Tags page shows all tags you’ve created.
* From here you can manage, edit, or delete tags, as well as upload contacts into a tag.


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## Tag Actions

For each tag, you can:

* **Edit Tag** – Update the name, description, or colour.
* **View Contacts** – See all contacts associated with that tag.
* **Upload Contacts** – Add new contacts to the tag via CSV/Excel upload.
* **Delete Tag** – Remove the tag from your account.


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## Creating Tags

To create a new tag:


1. Click **New Tag**.
2. Enter a **name** for the tag.
3. Add an (optional) **description**.
4. Choose a **colour** to make it visually distinct.
5. Click **Save**.


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## Best Practices

* Use **descriptive names** for tags (e.g., “Insurance_Leads_2025” instead of just “Insurance”).
* Apply **multiple tags** to contacts for better segmentation (e.g., *Car* + *Google Ads*).
* Combine **tags with segments** to build highly targeted campaigns.
* Regularly audit and clean up unused tags to keep your system organised.