# Segments

A **Segment** is a group of criteria used to narrow down your list of contacts. When applied to a campaign, the segment determines which contacts are eligible to receive messages.

Segments are powerful targeting tools that let you focus campaigns on highly specific groups of contacts, improving relevance and engagement.


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## Creating Segments

To create a new segment:


1. Click **New Segment**.
2. Enter a **name** for your segment.
3. Add conditions:
   * Click **Add Condition**.
   * Select a **field** (from default or custom contact fields).
   * Choose an **operator** (e.g., equals, contains, greater than).
   * Enter the **value** to match.
4. Repeat the process for as many conditions as needed.
5. Once complete, click **Create Segment**.


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## Matching Logic

* **Segments use AND logic.**
  * This means **all conditions** must be true for a contact to match the segment.
* To target contacts that meet **either/or conditions**, create two separate segments and add both to a campaign’s targeting.


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## Segment Actions

From the **Actions** menu (ellipsis button), you can:

* **Edit Segment** – Update the name or conditions.
* **View Contacts** – Preview which contacts belong to the segment.
* **Delete Segment** – Permanently remove the segment.

You can also click **Count** to see how many contacts match the segment’s conditions before applying it to a campaign.


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## Best Practices

* Keep segments focused — avoid overloading with too many conditions.
* Use custom fields to create business-specific audience definitions.
* Combine segments with categories and tags for even finer targeting.
* Test segments with small sends first to validate performance.