# Reports

The **Reports** section provides detailed insights into your organisation’s SMS activity — including sends, replies, clicks, demographics, and financials. Reports can be filtered, grouped, and exported for deeper analysis.


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## Clicks Report

The **Clicks Report** shows all link clicks on sends that contain a Dripcel tracking link.

**Filters:**

* **URL** – Filter by redirect URL.
* **Cell** – Search by the number that clicked the link.
* **Campaign** – View clicks from a specific campaign.
* **Created At** – Filter by date/time of the click.
* **Filter Bot Clicks** – Include or exclude bot clicks.

**Bot Score:**  
Each click is assigned a *bot score* (0–10) that indicates how likely it was triggered by a bot (10 = most likely). High bot scores are common, as security scanners and filters may “click” links. Only “real” clicks are counted towards recommendation scoring.

**Actions:**

* **View Send** – See full details about the original send (campaign, delivery method, send type, cost, destinations, etc.).
* **Delete Click** – Remove the click from the report.


:::tip
**Tip:** Enable **Track Unique Clicks** when setting up your campaign so Dripcel can identify which contacts clicked a link. You can then **dedupe** against a campaign to resend to contacts who didn’t click.

:::


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## Demographic Report

The **Demographic Report** breaks down performance by custom fields, helping you identify which attributes drive the best results.

**Filters:**

* **Grouping Field** – Select the custom field to segment by (e.g., province, age, or income).
* **Campaign** – Choose a campaign.
* **Last Sent** – Filter by a date range of last SMS sent.


:::info
**Note:** This report samples up to **10,000 contacts** due to its resource-intensive nature.

:::

You can export results to CSV.


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## Replies Report

The **Replies Report** provides visibility into all replies received from contacts.

**Data available:**

* Date/time of the reply.
* Contact who sent it.
* Reply message.
* Associated campaign.
* Reply type (Opt-in, Opt-out, or Unknown).

**Filters:**

* **From** – Search by contact number.
* **Message** – Search by reply text.
* **Campaign** – Filter replies by campaign.
* **Type** – Filter by reply type.
* **Received Date Range** – Select a timeframe.
* **Hidden** – Show or hide hidden replies.

**Actions:**

* **View Details** – See reply type, date, campaign, and triggered hooks.
* **Rerun Hooks** – Trigger the campaign’s hooks again.
* **Hide** – Hide the reply from the main report.
* **Mark as Opt-In** – Change status to opt-in.
* **Mark as Opt-Out** – Change status to opt-out.
* **Delete Reply** – Remove the reply entirely.

You can also **bulk select** replies to apply actions to multiple at once, or export to CSV.  
👉 Use the **Edit Custom Reply Words** option to refine how replies are categorised.


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## Financial Report

The **Financial Report** provides an overview of campaign financial performance.

**Filters:**

* **Campaigns** – Filter by specific campaigns.
* **Categories** – Filter by campaign categories.
* **Segments** – Filter by campaign segments.
* **Date Range** – Select a timeframe.
* **Group Rows By** – Group by campaign, category, segment, or tag.
* **Date Grouping** – View results grouped by day, week, month, or year.
* **Fields** – Select which financial fields to include in the report.

You can save custom reports for reuse and export results to CSV.


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## Sends Report

The **Sends Report** tracks all sends your organisation has run.

**Filters:**

* **Source** – What triggered the send (Recurring Send, Manual Single, Manual Campaign, Welcome, Manual Bulk, Hook).
* **Campaign** – Filter by campaign.
* **Message** – Search by sent message content.
* **Date Range** – Filter sends by date.
* **Test Mode** – Filter by test sends.
* **Group By** – Aggregate results by field (e.g., campaign or category).

**Actions:**

* **View Details** – See full info about the send, including recipient list.


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### Unsent / Queued Sends

The **Unsent tab** shows SMS messages waiting in the queue or failed to send.

From here you can:

* **Update a Recurring Send** – Change the scheduled date/time directly in the Unsent tab.
* **Cancel a Recurring Send** – Go to **Actions > Cancel**.

You can download both **Sent** and **Unsent** reports to CSV.