Reports

The Reports section provides detailed insights into your organisation’s SMS activity — including sends, replies, clicks, demographics, and financials. Reports can be filtered, grouped, and exported for deeper analysis.

Clicks Report

The Clicks Report shows all link clicks on sends that contain a Dripcel tracking link.

Filters:

  • URL – Filter by redirect URL.

  • Cell – Search by the number that clicked the link.

  • Campaign – View clicks from a specific campaign.

  • Created At – Filter by date/time of the click.

  • Filter Bot Clicks – Include or exclude bot clicks.

Bot Score:
Each click is assigned a bot score (0–10) that indicates how likely it was triggered by a bot (10 = most likely). High bot scores are common, as security scanners and filters may “click” links. Only “real” clicks are counted towards recommendation scoring.

Actions:

  • View Send – See full details about the original send (campaign, delivery method, send type, cost, destinations, etc.).

  • Delete Click – Remove the click from the report.

Tip: Enable Track Unique Clicks when setting up your campaign so Dripcel can identify which contacts clicked a link. You can then dedupe against a campaign to resend to contacts who didn’t click.

Demographic Report

The Demographic Report breaks down performance by custom fields, helping you identify which attributes drive the best results.

Filters:

  • Grouping Field – Select the custom field to segment by (e.g., province, age, or income).

  • Campaign – Choose a campaign.

  • Last Sent – Filter by a date range of last SMS sent.

Note: This report samples up to 10,000 contacts due to its resource-intensive nature.

You can export results to CSV.

Replies Report

The Replies Report provides visibility into all replies received from contacts.

Data available:

  • Date/time of the reply.

  • Contact who sent it.

  • Reply message.

  • Associated campaign.

  • Reply type (Opt-in, Opt-out, or Unknown).

Filters:

  • From – Search by contact number.

  • Message – Search by reply text.

  • Campaign – Filter replies by campaign.

  • Type – Filter by reply type.

  • Received Date Range – Select a timeframe.

  • Hidden – Show or hide hidden replies.

Actions:

  • View Details – See reply type, date, campaign, and triggered hooks.

  • Rerun Hooks – Trigger the campaign’s hooks again.

  • Hide – Hide the reply from the main report.

  • Mark as Opt-In – Change status to opt-in.

  • Mark as Opt-Out – Change status to opt-out.

  • Delete Reply – Remove the reply entirely.

You can also bulk select replies to apply actions to multiple at once, or export to CSV.
👉 Use the Edit Custom Reply Words option to refine how replies are categorised.

Financial Report

The Financial Report provides an overview of campaign financial performance.

Filters:

  • Campaigns – Filter by specific campaigns.

  • Categories – Filter by campaign categories.

  • Segments – Filter by campaign segments.

  • Date Range – Select a timeframe.

  • Group Rows By – Group by campaign, category, segment, or tag.

  • Date Grouping – View results grouped by day, week, month, or year.

  • Fields – Select which financial fields to include in the report.

You can save custom reports for reuse and export results to CSV.

Sends Report

The Sends Report tracks all sends your organisation has run.

Filters:

  • Source – What triggered the send (Recurring Send, Manual Single, Manual Campaign, Welcome, Manual Bulk, Hook).

  • Campaign – Filter by campaign.

  • Message – Search by sent message content.

  • Date Range – Filter sends by date.

  • Test Mode – Filter by test sends.

  • Group By – Aggregate results by field (e.g., campaign or category).

Actions:

  • View Details – See full info about the send, including recipient list.

Unsent / Queued Sends

The Unsent tab shows SMS messages waiting in the queue or failed to send.

From here you can:

  • Update a Recurring Send – Change the scheduled date/time directly in the Unsent tab.

  • Cancel a Recurring Send – Go to Actions > Cancel.

You can download both Sent and Unsent reports to CSV.