# Micro-segments

Dripcel **redefines micro-segmentation** by harnessing the power of your custom fields to deliver actionable insights. By analysing opt-in rates across different field values, Dripcel provides **data-driven recommendations** for building highly targeted micro-segments.

Micro-segments help you focus on your most promising leads, refine your marketing strategies, and maximise campaign effectiveness through precision targeting.


---

## Why Micro-Segments Matter

* **Actionable insights** – Identify which field values (e.g., Date of Birth, Province, Income Bracket) drive the highest opt-in rates.
* **Smarter targeting** – Focus on individuals most likely to connect with your brand.
* **Personalised campaigns** – Use micro-segments to tailor messaging at a deeper level.
* **Increased conversions** – Target the right audience with the right message at the right time.


---

## How to Build a Micro-Segment

### 1. Navigate to Micro-Segments

Go to the **Micro-Segments** section in Dripcel. You’ll see a list of your campaigns that are eligible for segmentation insights.


---

### 2. View Recommended Micro-Segment

* Click the **drop-down arrow** next to a campaign.
* Dripcel will display recommended micro-segments with **projected improvements**.
* Example: Adding *Date of Birth* as a condition may show a projected **+75% increase in campaign effectiveness**.


---

### 3. Build Your Segment

* Click **Build segment from selected**.
* Review the summary of the micro-segment’s conditions.
* Add or remove criteria to fine-tune the segment to your needs.


---

### 4. Finalise & Apply

* Enter a **name** for your new segment.
* Click **Create Segment**.
* The micro-segment will be applied to your campaign, letting you immediately capitalise on insights from your custom data.


---

## Best Practices

* **Start broad, refine later** – Begin with recommended fields, then narrow down.
* **Test & compare** – Run A/B tests between micro-segments and general segments to measure impact.
* **Combine with automation** – Pair micro-segments with recurring sends for maximum efficiency.