Micro-segments

Dripcel redefines micro-segmentation by harnessing the power of your custom fields to deliver actionable insights. By analysing opt-in rates across different field values, Dripcel provides data-driven recommendations for building highly targeted micro-segments.

Micro-segments help you focus on your most promising leads, refine your marketing strategies, and maximise campaign effectiveness through precision targeting.

Why Micro-Segments Matter

• Actionable insights – Identify which field values (e.g., Date of Birth, Province, Income Bracket) drive the highest opt-in rates.

• Smarter targeting – Focus on individuals most likely to connect with your brand.

• Personalised campaigns – Use micro-segments to tailor messaging at a deeper level.

• Increased conversions – Target the right audience with the right message at the right time.

How to Build a Micro-Segment

1. Navigate to Micro-Segments

Go to the Micro-Segments section in Dripcel. You’ll see a list of your campaigns that are eligible for segmentation insights.

2. View Recommended Micro-Segment

• Click the drop-down arrow next to a campaign.

• Dripcel will display recommended micro-segments with projected improvements.

• Example: Adding Date of Birth as a condition may show a projected +75% increase in campaign effectiveness.

3. Build Your Segment

• Click Build segment from selected.

• Review the summary of the micro-segment’s conditions.

• Add or remove criteria to fine-tune the segment to your needs.

4. Finalise & Apply

• Enter a name for your new segment.

• Click Create Segment.

• The micro-segment will be applied to your campaign, letting you immediately capitalise on insights from your custom data.

Best Practices

• Start broad, refine later – Begin with recommended fields, then narrow down.

• Test & compare – Run A/B tests between micro-segments and general segments to measure impact.

• Combine with automation – Pair micro-segments with recurring sends for maximum efficiency.