# MarTech

Dripcel MarTech is your automation layer for SMS marketing, campaign compliance, and performance-based lead distribution.  
This section explains how to set up, automate, and troubleshoot your campaigns — plus how to use the MarTech API for deeper integrations.


---

## 🚀 **Quick Start**

Get your MarTech system running in minutes.  
Learn how to configure your account, import contacts, create campaigns, and start automating sends.

### Key Steps:


1. Set up your account
2. Upload your contacts
3. Create your first campaign
4. Configure automation
5. Monitor performance
6. Handle replies and opt-outs


:::info
 **Read the full** [**Quick Start Guide**](/doc/quick-start-7odnTHxheO)

:::


---

## ⚙️ **Concepts**

Understand the key components of Dripcel’s MarTech system and how they work together.

| Concept | Description |
|---------|-------------|
| Campaigns | Set up and manage SMS campaigns with scheduling, automation, and performance analytics. |
| Contacts | Manage contact lists, tags, and segmentation logic. |
| Custom Fields | Store metadata for personalized campaigns. |
| Hooks & Integrations | Automate workflows using triggers and webhooks. |
| Micro-segments | Dynamically target subsets of your audience based on behavior or attributes. |
| Reports | Track metrics like CPL, CPA, and conversion rate. |
| Replies | Manage inbound responses and opt-outs automatically. |


:::info
 **Explore** [**All Concepts**](/doc/concepts-85QycC394y)

:::


---

## 🔌 **MarTech API**

Integrate Dripcel directly with your CRM, analytics, or data platform.  
The API allows you to manage campaigns, send messages, fetch reports, and handle compliance automatically.

| API Group | Purpose |
|-----------|---------|
| Overview  | Authentication and base URL setup |
| Campaigns | Create, schedule, and fetch campaign details |
| Contacts  | Add, update, and manage contact data |
| Replies   | Retrieve inbound messages and opt-outs |
| Compliance | Check campaign compliance status |
| Sales & Tags | Manage attribution, tagging, and lead updates |


:::info
 **Open** [**API Reference**](/doc/martech-api-sNUZHSmfyk)

:::


---

## ⚡ **Common Errors and How to Fix Them**

Below is a quick guide to resolving common Dripcel campaign errors.

| Error | Cause | Solution |
|-------|-------|----------|
| Insufficient balance | Not enough SMS credits | Purchase credits or reduce send volume |
| Organisation not verified | Verification pending | Contact Dripcel Support |
| Campaign not found | Deleted or inactive campaign | Reactivate or recreate |
| No contacts match criteria | Filters too restrictive | Adjust tags or audience segmentation |
| Spam detected | Restricted content | Review message content |
| No best time | Insufficient data for timing optimization | Use Random Time sends |


:::info
 **Full** [**Error Reference**](/doc/common-errors-and-how-to-fix-them-aoAHiOJFlo)

:::


---

## 💬 **Frequently Asked Questions (FAQ)**

Answers to common operational and account questions.

**Popular Topics:**

* How do I top up my SMS credits?
* Where do I schedule my messages?
* How do I manage customer responses?
* How does Dripcel optimize send times?


:::info
 **Visit** [**Full FAQ**](/doc/frequently-asked-questions-faq-Xag56zyqRI)

:::


---

## 🧩 **Related Sections**

* [**Campaigns Exchange**](/doc/campaigns-exchange-ZCXYLMb2eY) – Manage offers, buyers, and ROI tracking.
* [**CRM Documentation**](/doc/crm-LCrVI9bTDE) – Automate customer communications and manage engagement pipelines.


---

## 💡 **Need Help?**

* 💬 **Live Chat:** Available at the bottom-right corner of this page
* 📧 **Email:** support@dripcel.com
* 📚 **FAQ:** [View here](/doc/frequently-asked-questions-faq-Xag56zyqRI)

---

**Documents**

- [Quick start](https://dripcel.getoutline.com/s/2849f729-5450-4aa3-8cc9-50d29f9f2c74/doc/quick-start-7odnTHxheO)
- [Guides](https://dripcel.getoutline.com/s/2849f729-5450-4aa3-8cc9-50d29f9f2c74/doc/guides-hUfdcKaQzK)
- [Common Errors and How to Fix Them](https://dripcel.getoutline.com/s/2849f729-5450-4aa3-8cc9-50d29f9f2c74/doc/common-errors-and-how-to-fix-them-aoAHiOJFlo)
- [Concepts](https://dripcel.getoutline.com/s/2849f729-5450-4aa3-8cc9-50d29f9f2c74/doc/concepts-85QycC394y)
- [MarTech API](https://dripcel.getoutline.com/s/2849f729-5450-4aa3-8cc9-50d29f9f2c74/doc/martech-api-sNUZHSmfyk)
- [Frequently Asked Questions (FAQ)](https://dripcel.getoutline.com/s/2849f729-5450-4aa3-8cc9-50d29f9f2c74/doc/frequently-asked-questions-faq-Xag56zyqRI)