MarTech

Dripcel MarTech is your automation layer for SMS marketing, campaign compliance, and performance-based lead distribution.
This section explains how to set up, automate, and troubleshoot your campaigns — plus how to use the MarTech API for deeper integrations.

🚀 Quick Start

Get your MarTech system running in minutes.
Learn how to configure your account, import contacts, create campaigns, and start automating sends.

Key Steps:

Set up your account
Upload your contacts
Create your first campaign
Configure automation
Monitor performance
Handle replies and opt-outs

Read the full Quick Start Guide

⚙️ Concepts

Understand the key components of Dripcel’s MarTech system and how they work together.

Concept	Description
Campaigns	Set up and manage SMS campaigns with scheduling, automation, and performance analytics.
Contacts	Manage contact lists, tags, and segmentation logic.
Custom Fields	Store metadata for personalized campaigns.
Hooks & Integrations	Automate workflows using triggers and webhooks.
Micro-segments	Dynamically target subsets of your audience based on behavior or attributes.
Reports	Track metrics like CPL, CPA, and conversion rate.
Replies	Manage inbound responses and opt-outs automatically.

Explore All Concepts

🔌 MarTech API

Integrate Dripcel directly with your CRM, analytics, or data platform.
The API allows you to manage campaigns, send messages, fetch reports, and handle compliance automatically.

API Group	Purpose
Overview	Authentication and base URL setup
Campaigns	Create, schedule, and fetch campaign details
Contacts	Add, update, and manage contact data
Replies	Retrieve inbound messages and opt-outs
Compliance	Check campaign compliance status
Sales & Tags	Manage attribution, tagging, and lead updates

Open API Reference

⚡ Common Errors and How to Fix Them

Below is a quick guide to resolving common Dripcel campaign errors.

Error	Cause	Solution
Insufficient balance	Not enough SMS credits	Purchase credits or reduce send volume
Organisation not verified	Verification pending	Contact Dripcel Support
Campaign not found	Deleted or inactive campaign	Reactivate or recreate
No contacts match criteria	Filters too restrictive	Adjust tags or audience segmentation
Spam detected	Restricted content	Review message content
No best time	Insufficient data for timing optimization	Use Random Time sends

Full Error Reference

💬 Frequently Asked Questions (FAQ)

Answers to common operational and account questions.

Popular Topics:

How do I top up my SMS credits?
Where do I schedule my messages?
How do I manage customer responses?
How does Dripcel optimize send times?

Visit Full FAQ

🧩 Related Sections

Campaigns Exchange – Manage offers, buyers, and ROI tracking.
CRM Documentation – Automate customer communications and manage engagement pipelines.

💡 Need Help?

💬 Live Chat: Available at the bottom-right corner of this page
📧 Email: support@dripcel.com
📚 FAQ: View here