Custom Fields

Custom Fields allow you to attach arbitrary data to a contact. They extend the default contact fields and are useful for storing business-specific information that helps with segmentation, targeting, and personalisation.

Each organisation can define up to 10 custom fields, which can then be used in uploads, campaigns, and content templates.

Data Types

A custom field can store one of the following data types:

  • text – A string of text (e.g., "VIP Member").

  • number – A numeric value (e.g., 45000).

  • boolean – A true/false value (e.g., true for subscribed, false for unsubscribed).

  • date – A date value (e.g., 2025-01-31).

Custom Field IDs

Each custom field has a system-generated ID.

  • IDs follow the format: c<number>

  • Example:

    • The first custom field = c1

    • The second custom field = c2

    • …up to c10

These IDs are used when referencing custom fields in uploads, templates, and automation.

Tip: You can always see the ID of a custom field in the Custom Fields Table within Dripcel.

Modifying Custom Fields

You can configure your custom fields in the Custom Fields page.

  • The page displays a table of the 10 available slots.

  • For each slot, you can:

    • Edit the name (what the field represents).

    • Set the data type (text, number, boolean, date).

Changes apply immediately and affect all contacts using that field.

Using Custom Fields

Custom fields can be used in several ways:

  1. Uploading Contacts – You can upload custom field values through CSV/Excel imports. See Uploading Contacts for details.

  2. Personalising Content – Insert custom fields into SMS content using template syntax:

    • Example: Hello {{c1}} → outputs the value stored in custom field 1.

  3. Segmentation & Targeting – Filter and segment contacts based on custom field values.