Concepts

Understanding how Dripcel MarTech works starts with the core building blocks you’ll use every day. These concepts define how data moves through the platform, how campaigns run, and how insights are generated.

Each section below offers a clear explanation of a key component in the system.

Dashboard

The starting point for performance insight. View real time metrics across your campaigns, contact activity, sales, and deliverability. Think of it as your operational heartbeat.

Campaigns

Where messaging journeys are created and executed. Campaigns define who receives what, when, and under which conditions — across Email, SMS, and other connected channels.

Contacts

Your audience database. Contacts store all known information about each person including identifiers, attributes, activity history, and segmentation data.

Custom Fields

Extend your data model with fields unique to your business. Custom fields allow you to enrich contact profiles and power more precise segmentation and automation.

Email Identities

Verified sending identities used to deliver email campaigns. Configure domains and sender profiles to maintain reputation, authentication, and brand consistency.

Hooks

Flexible automation triggers that respond to events in real time. Hooks enable integrations, webhooks, and workflow automation based on contact or campaign activity.

Integrations

Connect Dripcel to your existing systems. Pull in customer data, push events, sync sales, or connect third party services to enhance automation and reporting.

Micro-segments

High resolution targeting built from rules, conditions, and behavioural data. Micro-segments let you target extremely specific audiences without manual list building.

Profile

The single source of truth for each contact. Profiles aggregate personal attributes, engagement activity, micro-segments, tags, and sales associations.

Replies

Capture inbound message responses for two way flows. Replies enable conversational engagement, automation triggers, and human follow ups.

Reports

Analytical summaries covering performance across campaigns, contacts, sales, and deliverability. Reports help you spot trends, diagnose issues, and optimise performance.

Sales

Record and attribute revenue events. The Sales component allows MarTech to link campaign activity directly to business outcomes.

Segments

Reusable audience groups built from rules and dynamic criteria. Segments update automatically and power campaigns, automations, and reporting.

Send

The engine that executes outbound communication. Send manages batching, throttling, channel selection, and delivery logic behind every message.