# Campaign Design

# Campaign Design Templates

Dripcel offers four ready-to-use campaign design templates, each built for specific marketing goals. Choose one that best matches your use case or start from scratch with a Blank campaign.


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## 🟢 Blank

A blank campaign with no pre-configured settings or sends — ideal for custom setups.  
You can define your own automation, delivery time, and message copy.

**Read more:** [Full Blank Campaign Setup](/doc/campaigns-0LIncfeBTb)  
**Type:** On-going  
**Schedule:** Custom  
**Messages per day:** Custom


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## 🟡 Daily Lead-Gen

Efficiently engage potential customers with concise, persuasive SMS messages that drive daily conversions and keep your pipeline full.

**Type:** On-going  
**Schedule:** Random  
**Messages per day:** 1,000


:::tip
 **Best for:** Consistent daily lead generation for call centers or service providers.

:::


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## 🔵 Marketing Boost

Capture attention with high-impact, time-sensitive campaigns that amplify brand awareness and drive engagement through targeted messaging.

**Type:** Once-off  
**Schedule:** Random  
**Messages per day:** 5,000


:::tip
 **Best for:** Promotions, seasonal campaigns, or event-based announcements.

:::


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## 🔴 Retargeting

Re-engage past customers or warm leads with personalized, compelling messages to encourage repeat purchases and brand loyalty.

**Type:** On-going  
**Schedule:** Random  
**Messages per day:** 5,000


:::tip
 **Best for:** Customer re-activation, upsells, and churn recovery.

:::


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# Use Case Example: SMS Lead Flow Scheduling for Call Centres

This example demonstrates how to configure an automated SMS marketing campaign that generates leads for a call centre operating within specific hours.

### 🕒 Call Centre Schedule

| Day | Hours | Notes |
|-----|-------|-------|
| Monday–Thursday | 8am – 5pm | Full day operations |
| Friday | 8am – 12pm | Half day – fewer leads |
| Saturday & Sunday | Closed | No sends |


:::info
**Special condition:**  
On Mondays, the campaign should start at **12pm** to allow the call centre to first handle weekend leads.

:::


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## Step 1: Set Up a New Campaign


1. **Name your campaign** – choose something descriptive, e.g. *Weekly Lead Flow – Call Centre*.
2. **Add your targeting** – select the tags or segments to reach your ideal audience.
3. **Add your copy** – write the message that will be sent to your contacts.


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## Step 2: Set Up Your Webhooks

Webhooks ensure your opt-in leads are posted automatically to your call centre system.

➡️ **See:** [Webhook Setup Guide](/doc/hooks-hBzQFZJ9lb)


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## Step 3: Configure the Campaign Schedule

Navigate to **Campaign → Automation** and create your first **Recurring Send**.

**Example Setup:**

**Monday**

* Frequency: Weekly
* Hour: 12
* Day of Week: Monday

**Result:**  
Your campaign will begin sending SMS messages to up to **10,000 contacts** every Monday at 12pm.

🟢 **Tip:**  
To add another send (e.g. at 3pm), click **“+”**, repeat the setup, and set `Hour: 15`.

Repeat the same setup for **Tuesday, Wednesday, and Thursday**, using times that align with your call centre’s workflow, or enable **Random Time** for natural delivery variation.


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### Friday Scheduling

To reduce Friday volume, decrease your **Max Distribution** by 50%.  
Example: from **10,000** to **5,000**.

No sends are scheduled for **Saturday or Sunday**.


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✅ **Result:**  
Your campaign now runs automatically, sending the right number of leads at the right times to match call centre capacity — improving efficiency and conversion rates.


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Would you like me to extend this with collapsible sections for each step (so users can expand “Step 1”, “Step 2”, etc. inside Outline)? It makes the doc cleaner for non-technical users.