# 3. How do I track performance, including my earnings and ROI?

Tracking your Campaign Exchange performance is simple - every Marketplace offer runs as a standard campaign within Dripcel. That means you can view and analyze it just like your own internal campaigns, using the same dashboards and reports.

#### **Step 1: View your campaigns**

Go to **Campaigns →** [**Campaigns V2**](https://app.dripcel.com/campaigns/v2)**.**  
Here you’ll find all your active and paused campaigns in one list. Marketplace campaigns appear alongside your internal ones — the **Campaign Source** column shows the difference:


:::info
**Marketplace** = campaigns running through Campaign Exchange

**Internal** = your own campaigns

:::

This makes it easy to track Marketplace and in-house performance side-by-side.

#### **Step 2: Open detailed performance stats**

Click any campaign name to see its real-time stats, including:

* **Impressions & Sends:** Total SMS or Emails delivered
* **Clicks & Leads:** Unique customer interactions captured
* **Conversion Rate:** Leads-to-sales ratio
* **Earnings:** Total income, per campaign and per channel
* **ROI:** Automatically calculated from your traffic and payout type

All metrics update live, helping you see what’s performing and where to optimize.

#### **Step 3: Compare Marketplace vs. Internal results**

If you want to analyze results across different campaign types, head to **Reports** or **SMS →** [**Sends**](https://app.dripcel.com/sms/sends) **/** [**Replies**](https://app.dripcel.com/sms/replies)**.**  
You can now **filter by “Marketplace” or “Not Marketplace”** (see screenshots) to instantly separate Campaign Exchange results from your internal performance data.


:::success
This allows you to:

* Measure ROI per source
* Identify top-performing Marketplace offers
* Track lead quality and engagement across both channels

:::

#### **Step 4: Smart automation**

If your conversion rate drops below the buyer’s required threshold, Dripcel automatically pauses that campaign and alerts you via notifications — protecting your performance and reputation.

> 
:::tip
> **Tip:** You don’t need any special setup to track Campaign Exchange performance. Every offer you activate appears and behaves like a regular campaign — complete visibility, zero extra effort.
>
> :::