3. How do I track performance, including my earnings and ROI?

Tracking your Campaign Exchange performance is simple - every Marketplace offer runs as a standard campaign within Dripcel. That means you can view and analyze it just like your own internal campaigns, using the same dashboards and reports.

Step 1: View your campaigns

Go to Campaigns → Campaigns V2.
Here you’ll find all your active and paused campaigns in one list. Marketplace campaigns appear alongside your internal ones — the Campaign Source column shows the difference:

This makes it easy to track Marketplace and in-house performance side-by-side.

Step 2: Open detailed performance stats

Click any campaign name to see its real-time stats, including:

• Impressions & Sends: Total SMS or Emails delivered

• Clicks & Leads: Unique customer interactions captured

• Conversion Rate: Leads-to-sales ratio

• Earnings: Total income, per campaign and per channel

• ROI: Automatically calculated from your traffic and payout type

All metrics update live, helping you see what’s performing and where to optimize.

Step 3: Compare Marketplace vs. Internal results

If you want to analyze results across different campaign types, head to Reports or SMS → Sends / Replies.
You can now filter by “Marketplace” or “Not Marketplace” (see screenshots) to instantly separate Campaign Exchange results from your internal performance data.

Step 4: Smart automation

If your conversion rate drops below the buyer’s required threshold, Dripcel automatically pauses that campaign and alerts you via notifications — protecting your performance and reputation.

Tip: You don’t need any special setup to track Campaign Exchange performance. Every offer you activate appears and behaves like a regular campaign — complete visibility, zero extra effort.