# 2. How do I activate a Campaign Exchange offer?

#### **Step 1: Browse available offers**

Open your Dripcel dashboard and go to **Campaign Exchange →** [**Available Offers**](https://app.dripcel.com/marketplace/market).  
You’ll see live campaigns from verified buyers, each with defined targeting rules (age, gender, income, etc.) and allowed delivery channels (SMS, Email).

#### **Step 2: Check targeting compatibility**


:::info
Dripcel automatically checks if your audience matches the buyer’s targeting requirements.  
If your contacts qualify, the offer will display as **Eligible** — meaning you can start promoting immediately.

:::

#### **Step 3: Review offer details**

Click on the campaign name to review key settings:

* **Type:** CPC, CPL, or CPA
* **Payout:** Fixed or dynamic
* **Caps:** Daily, weekly, or monthly limits
* **Channels:** SMS, Email, or both
* **Creatives:** Pre-approved content (non-editable for compliance)
* **Targeted Segments:** Shows which audiences the buyer has included or excluded.  
  Dripcel automatically filters your contacts to match only those approved by the buyer.

#### **Step 4: Activate**

Click **Activate Campaign** to go live.  
Dripcel will handle all routing, audience filtering, and compliance automatically — no integrations or manual setup required.

> 
:::tip
> **Tip:** If a campaign shows as **Pending**, it may require manual approval from the buyer before it activates.
>
> :::