2. How do I activate a Campaign Exchange offer?

Step 1: Browse available offers

Open your Dripcel dashboard and go to Campaign Exchange → Available Offers.
You’ll see live campaigns from verified buyers, each with defined targeting rules (age, gender, income, etc.) and allowed delivery channels (SMS, Email).

Step 2: Check targeting compatibility

Dripcel automatically checks if your audience matches the buyer’s targeting requirements.
If your contacts qualify, the offer will display as Eligible — meaning you can start promoting immediately.

Step 3: Review offer details

Click on the campaign name to review key settings:

  • Type: CPC, CPL, or CPA

  • Payout: Fixed or dynamic

  • Caps: Daily, weekly, or monthly limits

  • Channels: SMS, Email, or both

  • Creatives: Pre-approved content (non-editable for compliance)

  • Targeted Segments: Shows which audiences the buyer has included or excluded.
    Dripcel automatically filters your contacts to match only those approved by the buyer.

Step 4: Activate

Click Activate Campaign to go live.
Dripcel will handle all routing, audience filtering, and compliance automatically — no integrations or manual setup required.

Tip: If a campaign shows as Pending, it may require manual approval from the buyer before it activates.