2. Automated performance optimization

Dripcel Campaign Exchange uses automated performance optimization to maximize ROI by continuously analyzing conversion data, buyer responsiveness, and lead quality.
To make this optimization work, it’s critical that you post your sales (or conversion) data back to Dripcel — either through the API or manually via the dashboard.

Without this feedback loop, the system cannot accurately adjust targeting, suppress unproductive segments, or reward high-performing partners.

Automated Performance Optimization

Once conversions are posted, Dripcel’s machine learning engine can:

  • Prioritize high-performing publishers and suppresses low-quality sources.

  • Adjust lead routing and pacing in real time based on ROI and CPL targets.

  • Learn from campaign outcomes to improve accuracy over time.


    The more complete your sales data, the faster and more precisely your campaigns optimize.

Why Posting Sales Matters

Dripcel uses conversion signals to:

  • Calculate Cost Per Lead (CPL) and Return on Investment (ROI).

  • Attribute performance fairly between campaigns and traffic sources.

  • Maintain compliance and transparency across the exchange.

No sales feedback = no optimization.
Your campaigns will still deliver, but without performance learning.

Two Ways to Post Sales

1. Preferred Method - Upload via API

This is the most accurate and automated way to sync your conversions.

Use the Dripcel Sales API to post sale events directly from your CRM, webhook, or backend.

Learn more: Buyers Conversions upload via API →

2. Manual Upload - Report Sales

If you don’t have an API integration, you can manually upload sales through your Dripcel dashboard.

  1. Log in at app.dripcel.com/sales

  2. Click “Report Sales”

  3. Upload your CSV or enter sales data manually, including campaign_id

  4. Review confirmation once uploads are processed

This is ideal for smaller-scale buyers or testing new campaigns before full automation.