# 10DLC Quick Start

This guide provides a fast, simplified overview of how to set up 10DLC (10-Digit Long Code) messaging in **Dripcel**, from registration to compliance.


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### Step 1: Understand 10DLC

**10DLC** is a system for sending **A2P (Application-to-Person)** SMS messages to US mobile numbers using standard 10-digit phone numbers.  
Each 10DLC number must be tied to:

* A **registered brand (company)**
* A **registered campaign (use case)**

Registration ensures higher deliverability, carrier trust, and legal compliance.


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### Step 2: Register Your Brand

Go to **Dripcel → 10DLC →** [**Brand Registration**](/doc/10dlc-brand-registration-process-and-best-practices-AfxLY2eZkr)

✅ **Requirements:**

* Legal company name (matches your domain and support email)
* Valid **Tax ID** (EIN for US, BN for Canada, VAT for others)
* Public, working website
* Active support **email and phone number**
* Matching company name and email domain (e.g. `@mybrand.com`)


:::tip
**Tip:** Mismatched domains (e.g. `mybrand@gmail.com`) often cause rejections for established brands.

:::

Once submitted:

* **Initial quotas:** AT&T = 1.25 MPS (75 TPM), T-Mobile = 2,000 msgs/day
* You can request **brand vetting** ($40) to raise these limits.


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### Step 3: Create a Campaign

Go to **Dripcel → 10DLC →** [**Campaign Registration**](/doc/10dlc-campaigns-registration-process-and-best-practices-4mh7qlxOVi)

Provide:

* **Campaign name & description** – clearly explain purpose and user interaction.
* **Opt-in workflow** – show how users give explicit consent.
* **Message samples** – realistic messages you plan to send.
* **Links** to your Terms, Privacy Policy, and Help contact info.

✅ **Message samples must include:**

* Brand name
* Opt-out instructions (e.g. “Reply STOP to unsubscribe”)
* Help keyword info (“Reply HELP for support”)
* Disclosure: “Message and data rates may apply.”


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### Step 4: Choose the Right Use Case

Pick one campaign type that best describes your purpose:

* **Marketing** – promotional messages or offers
* **Customer Care** – account or support communications
* **2FA / OTP** – authentication or verification codes
* **Delivery / Notifications / Alerts** – status updates or reminders
* **Mixed or Low Volume** – multi-use or low-traffic campaigns


:::info
**Note:** Mixed or low-volume campaigns have lower throughput.

:::


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### Step 5: Review Compliance

Before submission, double-check:

* Campaign content matches your website and declared use case.
* Opt-in process is explicit and documented (screenshots if private).
* No restricted content (cannabis, gambling, hate, SHAFT, etc.).
* Terms & Privacy Policy are publicly accessible.

Common rejection reasons include mismatched company info, missing message samples, or unclear opt-in process.


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### Step 6: Wait for Approval

Typical timelines:

| Step | US Companies | International |
|------|--------------|---------------|
| Brand Registration | 1–4 hours    | Up to 24 hrs  |
| Vetting | 1–4 hours    | Up to 24 hrs  |
| Campaign Registration | Up to 24 hrs | Up to 72 hrs  |
| Number Assignment | Up to 24 hrs | Up to 72 hrs  |

Once approved, your campaign will be **provisioned** and ready for sending.


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### Step 7: Assign Your 10DLC Number

After campaign approval:


1. Purchase a 10DLC number in Dripcel.
2. Link it to your registered campaign.
3. Start sending messages to verified recipients.

📌 Each number can only belong to **one campaign**.


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### Step 8: Maintain Compliance

Keep your registration data accurate. Update and resubmit if:

* You change your domain, opt-in flow, or message content.
* Campaign details evolve (different use case, frequency, etc.).

Monitor carrier feedback and Dripcel reports to maintain deliverability.


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### Step 9: Costs Summary

| Item | Fee | Type |
|------|-----|------|
| Company registration | $4  | One-time |
| Company vetting | $40 | Optional one-time |
| Campaign registration | $50 | One-time (T-Mobile) |
| Campaign monthly fee | $10 (regular) / $2 (low volume) | Recurring |
| 10DLC phone number | $1/month | Recurring |


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### Step 10: Best Practices

✅ Keep message content and campaign purpose aligned  
✅ Include clear opt-in and opt-out instructions  
✅ Avoid prohibited content or misleading claims  
✅ Regularly review and update compliance materials


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**That’s it!**  
Once you’ve completed brand and campaign registration, your 10DLC number will be ready for compliant, high-throughput messaging across US carriers.