1. Get Started under 5min

This quick guide walks you through everything you need to start buying leads on the Dripcel Campaigns Exchange. You will register your account, create a Buyer Profile, set up your first offer, and take it live.

1. Register your Dripcel Account

Create an account at dripcel.com.
Once logged in, the Exchange module will be available in your left navigation.

2. Create your Buyer Profile

Navigate to Exchange → Buyer Profile.
Your Buyer Profile tells sellers who you are, what verticals you operate in, and how you want partners to work with you.
Complete the fields and save.

This only needs to be done once.

3. Create Your First Offer

Go to Exchange → My Offers → Create Offer.
You will move through the following steps:

Offer Details

Set the basics of your offer:
• Active toggle
• Offer Name
• Vertical
• Description (optional)

Templates

Upload or select the messaging templates that the Exchange uses to communicate with contacts.
You can add:
• Email templates
• SMS templates (with max parts configuration)

If you don’t have templates yet, you can create them here.

Targeting

Define who qualifies for your offer. Options include:
• Include segments
• Exclude segments
• Do Not Contact (DNC) based on tags
• Event rules (e.g. last sent email more than X days ago)

Targeting ensures your offer only hits the right audiences.

Payouts & Caps

Set how you want to pay for traffic:
• CPC (click)
• CPL (lead)
• CPA (acquisition)

Then configure your caps:
• Daily
• Weekly
• Monthly
• Total allowed submissions

Leaving a field blank means unlimited.

Hooks

Add webhook triggers that fire during the campaign lifecycle.
Supported triggers include:
• Lead
• Opt out
• Send
• Click
• Unknown (fallback)

You can optionally pass custom campaign fields as JSON.

Review & Submit

Check your:
• Name
• Vertical
• Description
• Targeting rules
• Payouts and caps
• Hooks

If everything looks correct, proceed.

4. Take Your Offer Live

After submitting, toggle the offer to Active.
Your offer will begin receiving traffic as soon as it matches seller inventory and targeting rules.

You can pause or update your offer at any time.